Saturday, July 14, 2012

If you have no money to to buy a Ferrari, just flag a Ferrari taxi

Don’t be afraid to flag down that Ferrari zipping down Jakarta’s streets over the next few days — they just might give you a ride, for free.

The operator of luxurious Ferrari and Porsche taxis, which launched a sort of “soft opening” in Jakarta on Thursday, will be offering free rides in several locations throughout the capital on Saturday and Monday as part of a promotional campaign.

The new company, MM Cab, announced through its website that its Ferrari 360 taxi and a Porsche Boxster S taxi will be shuttling passengers for free in two shifts on Saturday between 11:00 a.m. and 2:30 p.m., and again between 3:00 p.m. and 7:00 p.m.

Each taxi is bright yellow in color.

The first shifts will be operating near Wisma Nusantara at Hotel Indonesia traffic circle in Central Jakarta, as well as Mega Kuningan, Pasar Festival, Setiabudi One Kuningan and Ambassador Mall in South Jakarta.

The evening shift is scheduled to service Plaza Semanggi, EX Plaza and Grand Indonesia in Central Jakarta, as well as at ANTV tower in Kuningan, South Jakarta.

The free trial will last two more days, including Saturday, and again on Monday.

It is not yet clear how much the luxury taxi’s will cost once they start charging. MM Cab countered a rumor through its Twitter account (@mm_cab) that the flag-down fare will be Rp 100,000 ($10.5).

By comparison, flag down fares for the ubiquitous Blue Bird taxis is Rp 6,000, while those for “low-cost” taxis such as Express, Kosti and Putra are 5,000 - BeritaSatu/JG